Is it possible for a platform to do exactly the opposite of what it’s marketed to do?
It sure feels that way sometimes.
Maybe you’ve experienced this for yourself. Perhaps you tried to reach out on social media and were disappointed by the outcome. Afterward, you began to second guess this whole idea of making personal connections on social media.
The experience may have left you jaded and wondering if you’re even using the platform correctly.
The truth is that making a genuine connection via social media isn’t impossible, but it can be a challenge.
Here’s why.
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